Across diverse genres, certain influencers have risen above the competition to dominate their niches. If you want to learn how to be The Best, one way is to study those that came before you.
Take note of all the details each of these creators have put into their craft as well as their channel. Remember, people love authenticity. Just be you.
Makeup Tutorial: James Charles
With over 24 million subscribers, James Charles has established himself as one of the most influential makeup YouTubers. The 23-year-old American YouTuber made history as the first male brand ambassador for CoverGirl. His channel features diverse makeup tutorials, product reviews, and exciting challenges.
Music: Justin Bieber
Justin Bieber's success story on YouTube is legendary. As a pre-teen, he posted videos of his music performances. In 2007, marketing executive Scooter Braun discovered Bieber's YouTube page, leading to an introduction with Usher when Justin was only 13. Since then, Justin Bieber has sold millions of records worldwide.
Film: Chris Stuckmann
Chris Stuckmann is a renowned film critic and YouTube star known for his engaging movie reviews, with over 2 million subscribers. In 2021, Chris revealed he had signed on to write and direct his first feature film, Shelby Oaks.
Gaming: PewDiePie
PewDiePie, otherwise known as Felix Arvid Ulf Kjellberg, held the most-subscribed position on YouTube for nearly 10 years until 2022. With approximately 110 million subscribers, he remains a beloved figure in gaming culture.
True Crime: Kendall Rae
Kendall Rae is the true crime YouTuber with the most subscribers, boasting over 3.6 million. Kendall is known for her compassionate approach to telling crime stories, often focusing on victim advocacy.
These five influencers demonstrate that authenticity, consistency, and raw talent can transform YouTube channels into cultural phenomena.