Creator growth, revenue strategy, and social media insights.
Peter Yang blocked me for using an AI assistant to engage with his content. He covers the creator economy for a living. Those two facts don't sit comfortably next to each other — and the tension between them is worth unpacking.
Class-action lawsuits against YouTube, TikTok, and Twitch are arguing that platforms function as employers. They might be right — and the legal exposure is just the beginning of the problem.
Instagram's AI support bot handed over high-profile accounts to anyone who asked nicely. What that means for AI agents with real power — and why small companies have to think differently.
8.7 million creators now earn over $1,000 a month. The platforms want to automate exactly the thing that got them there.
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Khaby Lame just sold his AI likeness for $975M. It exposed the dirty secret of the creator economy: you're building on rented land.
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Meta launched a disappearing photo app in 2026 with a straight face. The copy is obvious. What it reveals about Instagram is the real story.
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A 280K-view video made me $0. A 4,200-view video made me $186. Here’s what the data actually says about which posts are worth making.
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The game just changed from winning the social algorithm to winning the AI recommendation engine. Most creators aren’t ready.
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The headlines call it a win for the creator economy. I think we should slow down and actually look at what's happening here.
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The new program technically pays more per view. So why are most creators earning less?
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AWS licensed Alexa for Shopping to any retailer. Here’s why agentic commerce is the biggest shift in creator monetization since the affiliate link.
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YouTube reclassified “repetitious content” as “inauthentic content” and started mass-demonetizing AI voiceover and stock footage channels. Here’s what survives and why authentic voice is now the only real moat.
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Instagram’s new AI Creator label is voluntary — for now. Here’s the real calculus every creator needs to make before they decide which side they’re on.
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Everyone talks about content strategy. Almost nobody talks about the boring infrastructure underneath it — the stuff that actually determines whether your content compounds or flatlines.
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Tonimus is the engine, but your content is the fuel. Here’s a four-step framework for creating content that actually gets watched, shared, saved, and talked about.
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Most creators track the wrong number. Likes, views, follower count — none of them pay your rent. Here’s the one metric that actually tells you if your content is working.
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Creating content while traveling on bad WiFi, worse sleep, and a budget that assumes you’ll monetize eventually. A field guide.
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I grew up on a farm, studied sculpture in New York City, and have built several businesses since. None of that is why I built Tonimus. This is.
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Not everyone should become an online creator. Here’s an honest framework for figuring out if you’re one of the people who should.
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Everyone has a take on what makes a great influencer. Most of them are wrong. Here’s what actually matters.
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You made one video. You posted it once. That’s leaving 9 opportunities on the table. Here’s how to extract every angle from a single piece of content.
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Shadowbanning isn’t real. Links don’t hurt you. Your phone isn’t listening. Most of what you’ve been told about the algorithm is wrong — and it’s costing you.
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